Finding YouTube channels to sponsor: by niche, size, country and posting pace
Finding the channels is the slow part of every YouTube campaign. In Modash's August 2025 survey of 56 marketers, over 51 percent said they often run out of relevant creators and 87 percent said finding the right fit is getting harder; a HypeAuditor poll in 2022 had 58 percent naming creator research the most time-consuming task. YouTube's own search cannot filter by subscriber count, country or upload recency, and the API behind it is capped at 100 searches a day per project.
Discover answers the sourcing question with a filtered list rather than a search engine: pick a niche or type a keyword, set a subscriber range, a country and a minimum upload pace, and read every matching channel with its sponsors, scores and contact flag on the row. The inventory is built from the channels people have analyzed or searched for, so when it has nothing for a keyword it searches YouTube for you and keeps the result for everyone.
How do I find YouTube channels in a niche like fitness, finance or programming?
On Discover, choose one of the 21 niches (Programming, Fitness & health, Personal finance & investing, Beauty & fashion and so on) from the filter, or type a keyword such as "home workout" or "kubernetes". Each row shows subscribers, uploads in the last 30 days, last upload, the brands that sponsored the channel, two scores and whether a business contact is listed. Narrow by subscriber range, country and posting pace; sort by sponsors or commercial readiness.
How do I find YouTubers with 10,000 to 100,000 subscribers?
Set the subscriber range in Discover: from 10K to 100K, in steps from 1,000 to 1,000,000. The counts are the public numbers YouTube reports, rounded as YouTube rounds them. Combine with a niche and a country for a shortlist; add a minimum upload pace so you only see channels still publishing.
Can I find micro influencers on YouTube for free?
Yes. Micro means 10,000 to 100,000 subscribers in most guides; set that range on Discover with your niche and country and the first 10 rows are free without an account, every row with a free account. YouTube's long tail is where micro channels live: vidIQ's July 2026 study of about 61 million channels found only 7.9 percent reach 10,000 subscribers, so a niche filter matters more than a size filter.
How do I find nano YouTubers under 10,000 subscribers?
Set the range from 1K to 10K. Most discovery suites under-index channels this small because their crawlers prioritise big accounts; Discover's inventory contains whichever small channels people have analyzed or searched for, and a keyword search on YouTube returns up to 50 channels of any size, including the small ones that match your words.
How do I find YouTube channels by country?
The country filter lists every country present in the inventory with its channel count; it is the country the creator declared on the channel, as YouTube reports it, and it can be empty. It says where the creator is, not where the audience is; for audience geography ask the creator for a Studio screenshot.
Can I search YouTube channels by language?
Not as a filter. YouTube does not publish a reliable channel language, so Discover does not guess one. Combine the country filter with a keyword in that language ("receta", "Anleitung") and the keyword search finds channels whose titles and descriptions use it.
How do I find YouTube channels that post regularly?
Use the upload pace filter: at least 1, 2, 4 or 8 uploads in the last 30 days, counted on long-form videos. The last-upload column shows when each channel last published, and the sort "most recently active" puts live channels first. Channels marked not analyzed yet have no pace until someone opens their report.
How do I find channels similar to one I already work with?
Open that channel's report from any row and use Similar in the workspace (free account): channels with the same niche or topic tags, or paid by the same brands, ranked by how much they share and how close they are in size. It is the lookalike agencies build by hand from a creator's "related channels" list, done from the data.
What if the inventory has nothing for my keyword?
Discover searches YouTube for it on the spot, stores up to 50 channels it returns as not-yet-analyzed rows (name, size, country, topic tags) and shows them. Visitors get 2 such searches a day and 5 handle lookups; Agency plans and the 7-day trial search YouTube on demand, 10 times a day, even when the inventory already has rows. The channels stay for everyone.
Can I paste a channel handle or link instead of a keyword?
Yes. Type @handle, a youtube.com link or a channel id and Discover looks the channel up: from the inventory if it is there, otherwise one API call fetches its public facts and stores it as a row. Open the report from the row for sponsors and scores.
How do I find developer and programming YouTubers for a software sponsorship?
Pick Programming, Cloud & DevOps or AI & data, set the size band your budget fits, and sort by commercial readiness to see who already works with tool vendors. On 3 November 2026 the inventory held 62 Programming channels, 55 Cloud & DevOps and 107 AI & data; the sponsor chips on each row show which developer-tool brands have paid them, from Brilliant and Linode to Trigger.dev and Teleport.
How do I find fitness, finance or beauty YouTubers to sponsor?
The same way: the niche filter has Fitness & health, Personal finance & investing and Beauty & fashion, with the channel count next to each. These niches were seeded from keyword searches, so many rows are not analyzed yet; open a report on the ones that fit and the row fills in with sponsors, scores and the contact flag.
Can I find channels in non-English markets, like India, Brazil or Germany?
Yes, by country and by keyword in the local language. India, Brazil and Indonesia are three of YouTube's four largest audiences (DataReportal, January 2025), and the Kofluence 2025 report found 62 percent of Indian creators getting more regional-language briefs. The inventory follows what people search for, so the first keyword search in a new language usually falls back to YouTube and then stays.
Why does my search return so few channels?
The inventory is the channels people have analyzed or searched for, not all of YouTube; on 3 November 2026 it held 602. A tight combination of niche, size, country and pace can leave a handful. Remove a filter (the chips above the table each remove one), or type a keyword so the YouTube fallback adds channels.
How do I find channels that already run sponsorships?
Tick "Has sponsors" or sort by "Most sponsors" or "Commercial readiness". The sponsor chips name up to three brands on the row; the report lists every sponsored video with its date. A creator with recent sponsors knows the process, has a rate, and usually lists a business contact.
How do I find channels that have never been sponsored?
Leave "Has sponsors" unticked and sort by subscribers or recent activity; rows with "none found" in the sponsors column were analyzed and showed no disclosed sponsorship on their newest videos. They are cheaper and less experienced; expect to explain disclosure and deliverables. Rows marked not analyzed yet are unknown, not unsponsored.
How do I find channels that list a business email?
Tick "Business contact listed". The flag means the creator published a business contact in a channel or video description; the contact itself is on the full report and the creator's About page, as they wrote it. It is the fastest way to keep a shortlist to channels you can actually reach.
Can I find YouTube channels by average views rather than subscribers?
Not as a filter yet. Sort by uploads or recency, then open the report, which lists the newest videos with their view counts so you can take a median. Average views is the number to price on; we are considering it as a column once enough channels have full reports.
How do agencies find YouTube creators today without a tool?
YouTube search plus the "related channels" rabbit hole, watching competitor-sponsored videos for the sponsor segment, asking creators for referrals, and a spreadsheet; Modash's 2025 survey found every respondent still keeps one, about five hours a week. Discover replaces the first three steps with a filtered list and feeds the fourth with a CSV.
Is Discover a marketplace of creators who signed up?
No. Marketplaces (Collabstr, Afluencer, Intellifluence) list creators who opted in, which skews small and self-serve. Discover lists public channels whether or not they ever heard of ReplyDial, because its data is the public YouTube API, not a sign-up form. Nobody is contacted by Discover; outreach is yours.
How many channels can I see without an account?
The first 10 rows of every search with every column, the total count of matches, and any channel's full report in the free analyzer. A free account shows every matching row with paging, similar channels, and saves, watches and compares reports. Agency plans and the trial add the brand view, YouTube search on demand, bulk paste and CSV export.
Can I search by a brand to find the channels it sponsors?
Yes, in the workspace: the brand view lists every channel a brand sponsored, with the videos and dates, on the Agency plans and during the first 7 days. On the public page the brand chips show which brands paid each channel; the brands-seen panel shows how many brands the inventory holds.
Can I bulk-check a list of channels I already have?
Yes, with bulk paste in the workspace (Agency plans and the trial): paste handles or links, one per line, and Discover looks each up, stores it and shows the rows together. Then open reports on the ones that fit, or export the set as CSV.
How do I find YouTube channels that compete with my client's current creators?
Open a current creator's report, use Similar to get the lookalikes, and read their sponsor chips for direct competitors. Or go the other way: the brand view for the competitor brand lists every channel it sponsored. Either list is a dated, public-data answer to "who else is in this space".
How current is the list?
A row refreshes when its report is re-run and is deleted after 30 days without one; stubs from keyword searches show the size YouTube returned at search time. The niches people search most are refreshed nightly within the API budget. Each row shows its refresh date.
Why is a channel I know missing?
Nobody has analyzed or searched for it yet. Paste its handle into the search box and Discover fetches it (one API call) and stores it; run its report and the row gets sponsors, scores and the contact flag. Every channel you add is there for the next person.
What does the "popular" row of niches under the search box mean?
The six niches with the most channels in the inventory right now, with their counts, as one-click searches. They change as the inventory grows; on 3 November 2026 Business & marketing, AI & data and Creator & YouTube growth led.
How do I save a search?
Sign in (Google or an email link, no card) and the search you were on opens in the workspace; from there save reports, watch channels and compare. Saved searches as a named list are part of the agency workspace on the roadmap; today the URL of any search is shareable and reproducible.
How do you actually find creators worth working with, as a DTC brand?
Start from the brands you compete with, not from a keyword: on Discover, filter your niche, tick "Has sponsors", and read which channels your competitors already paid; those creators have proven they convert for someone in your category. Then widen with Similar on the best two or three and with the subscriber range your budget fits. The forum answer, watch what relevant brands already use, is the same method done by hand.
B2B marketers: how do you find tech influencers to work with?
Technical audiences live in small channels that general suites under-index. On Discover the Programming, Cloud & DevOps and AI & data niches held 62, 55 and 107 channels on 3 November 2026, with the developer-tool brands that already sponsor them (Brilliant, Linode, Trigger.dev, Teleport on the first rows) on each row. Sort by commercial readiness, and remember that who influences your buyers matters more than who has the bigger count: a 20,000-subscriber channel watched by platform engineers is the buy.
How do you find micro-influencers when you have almost no budget?
Use the free search: niche, 10K to 100K subscribers, your country, at least two uploads a month, then "Business contact listed" so you only shortlist creators you can email. Rows with "none found" in the sponsors column are creators who have not been pitched properly yet and price accordingly. The first 10 rows of every search are free without an account; the whole list is free with one.
How can I find YouTubers in a specific niche under 5,000 to 10,000 subscribers?
Set the range from 1K to 10K on Discover with your niche. Channels that small are mostly stubs from keyword searches until someone opens their report, so expect to click Analyze on the ones that fit; it costs nothing to you and about 18 API units to the project. If the niche is thin, a keyword search in your own words falls back to YouTube and adds up to 50 channels.
Is there a tool to find the most popular YouTube channels in a country for a given language?
By country, yes: Discover's country filter with the default sort by subscribers gives the largest channels the inventory holds for that country. By language, partly: YouTube publishes no reliable channel language, so combine the country with a keyword in the language. For a complete country ranking rather than a sponsorship shortlist, Social Blade's country lists are the better tool.
Can you search through YouTube channels by views or subscribers?
Not on YouTube itself; its search filters by date, type and duration only. On Discover you can filter by subscriber range and sort by subscribers, uploads, sponsors, commercial readiness or recent activity; average views per video is on each channel's report, not yet a filter.
How do I find YouTubers who review products in my category?
Filter the niche (Tech reviews & gadgets, Beauty & fashion, Cars & vehicles) and sort by most sponsors: review channels are the most sponsored format on YouTube, about 33 percent of sponsored videos in CreatorDB's study, and their sponsor chips show which product brands already send them units. Open the report to see the example videos and how the review disclosed the deal.
Which YouTubers should I send game keys to for a Steam launch?
Filter Gaming, set the size band you can afford to lose keys on, and tick "Business contact listed"; gaming rows with recent uploads and a listed contact are the ones that read key emails. The Gaming niche held 14 channels in the inventory on 3 November 2026, so expect to type a keyword (your genre) and let the YouTube fallback add more; they stay for the next studio.
How do you find local influencers with real followers for a launch event?
Country filter plus a keyword for the city or region, then the activity and views checks on the report. Discover's country is the creator's declared country, so confirm the audience with a Studio screenshot before you book a venue around them. Local creators under 10,000 subscribers rarely have sponsors yet; a listed contact is the signal that they are open.
Do I need a paid creator database at all when ChatGPT or Gemini can list creators for me?
A language model lists names it has seen; it cannot tell you today's subscriber count, whether the channel uploaded this month, who sponsored it last quarter or whether a business contact is listed, and it will invent channels that do not exist. Ask the model for the niche and the words, then run the words through a search over real data with dates. Discover is free for that step; a paid database adds demographics and Instagram and TikTok.
Where do you look for micro-influencers, and is spending days searching worth it?
Days are what the manual method costs: Modash's 2025 survey has marketers at five hours a week on the spreadsheet alone. A filtered search over an indexed inventory takes minutes; the time is better spent on the reports of the ten channels that fit and on the emails. If your niche is not in the inventory yet, the first keyword search seeds it from YouTube.
Is there a compiled YouTube influencer database of sponsored channels organised by niche?
That is what Discover's inventory is, built from analyzer reports and keyword searches rather than crawled: filter a niche, tick "Has sponsors", and every row shows the brands and a count, with the dated video list on the report. It is hundreds of channels, not millions, and it grows with use; the brand view in the workspace lists every channel per brand.
TikTok or YouTube influencers for a startup?
Different jobs. YouTube integrations have a long shelf life and high-intent audiences in travel, software, finance and B2B, and the public data (views, sponsors, uploads) is readable for years; TikTok reach is faster and shorter. Discover covers YouTube only. If you choose YouTube, the first filter that matters is posting pace; the second is whether the channel already sells integrations.
Now run the search
Discover shows the first 10 channels of any search with size, posting pace, sponsors, scores and whether a business contact is listed. When the inventory has nothing for your keyword, it searches YouTube for you.
Other jobs
- Seeing which brands sponsor a YouTube channel, and tracking competitors24 questions
- Vetting a YouTube channel before you pay for a sponsorship29 questions
- Contacting YouTube creators: business emails, response rates and what works30 questions
- What a YouTube sponsorship costs, and how to price one without a rate database32 questions
- Disclosure rules, briefs and contracts for a sponsored YouTube video31 questions
- What a client report can show from public YouTube data, and what it cannot24 questions
- How Discover compares with the influencer tools agencies pay for34 questions
- Where the data comes from, how fresh it is, and why searches are rationed30 questions
- For creators: which brands sponsor channels like yours, and how to reach them27 questions